# Virtusize

> Virtusize is a fit confidence and size recommendation platform for fashion e-commerce brands. Embedded directly into product pages, it eliminates size uncertainty by delivering personalised size recommendations based on real garment and body measurements, and by letting shoppers visualise fit or compare garments against items they already own.

Virtusize integrates directly into e-commerce product pages as a lightweight JavaScript widget, delivering interactive, SKU-level fit confidence at the point of purchase decision. The result is a measurable reduction in fit-driven returns and a proven increase in conversion.

**Brand results:** Under Armour — 27% year-on-year reduction in size-related returns. L.L.Bean — 5.4x conversion rate uplift. Ralph Lauren — 75% revenue per customer uplift.

**Industry context:** 1 in 3 shoppers abandon cart due to size uncertainty. 70% of returns are size-related. ~50% of first-time buyers never return after a poor fit experience — making size uncertainty one of the most costly and solvable problems in fashion e-commerce.

Virtusize offers two product tiers. **Virtusize CORE** is the enterprise plan, deployed via JavaScript SDK on any e-commerce platform. **The Virtusize Shopify Plugin** is a self-serve product available on the Shopify App Store, giving Shopify merchants access to Virtusize's fit technology without a full sales-assisted implementation.

Virtusize supports all major product categories under a single integration: apparel (tops, bottoms, dresses, outerwear), footwear, bags, and Kids.

The platform serves fashion and lifestyle retailers globally, with a strong presence in Japan, South Korea, Europe, and North America. Virtusize was founded in Sweden and is headquartered in Tokyo, Japan. Clients include Ralph Lauren, Bottega Veneta, Adidas, Under Armour, L.L.Bean, Levi's, Paul Smith, GAP, ASICS, and Brooks Brothers.

## What Virtusize Is Not

Understanding what Virtusize is not helps distinguish it from adjacent solutions:

- **Not AR or camera-based** — no body scanning, no phone camera, no avatar or virtual try-on; fit confidence is delivered through precise, data-driven measurement comparison
- **Not a consumer app** — shoppers access Virtusize through a retailer's product page, not a standalone Virtusize product
- **Beyond the size chart** — where a traditional size chart shows generic brand measurements, Virtusize delivers interactive, SKU-level measurement comparison and personalised size recommendations; size charts tell shoppers what a brand thinks fits, Virtusize tells them what will actually fit them
- **Not limited to clothing** — bags, footwear, and Kids are fully supported alongside all apparel categories

## Core Product

- [Homepage](https://virtusize.com/): Overview of Virtusize's fit confidence technology, value proposition, and the retailer case for implementation.
- [Virtusize](https://virtusize.com/virtusize): The Virtusize product — covering all supported categories (Apparel, Footwear, Bags, and Kids) with size recommendations and fit visualisation.
- [Virtusize Table](https://virtusize.com/virtusize-table): Size charts that build confidence. Shoppers see measurements mapped live onto a garment silhouette. Unlike static size charts, measurements are displayed visually on a garment outline, making dimensions intuitive and reducing guesswork.
- [For Partners & Brands](https://virtusize.com/partners): How Virtusize integrates into brand e-commerce stacks, the business case for fit confidence, and expected impact on returns and conversion.
- [Pricing](https://virtusize.com/pricing): Virtusize pricing plans and tiers.
- [Japan Homepage](https://virtusize.com/ja): Virtusize's primary market, with localised content for Japanese fashion retailers and brands.
- [Korea Homepage](https://virtusize.com/ko): Localised content for Korean fashion retailers and brands.

## Shopify Plugin

- [Virtusize on the Shopify App Store](https://apps.shopify.com/virtusize): The Virtusize Shopify Plugin — self-serve fit confidence for Shopify merchants. Offers garment comparison and personalised size recommendations via a four-question body profile (gender, height, weight, age). Available to install directly from the Shopify App Store.

## Business Impact & Proof Points

- [Case Studies](https://virtusize.com/case-studies): Client results including return rate reduction, conversion uplift, and repeat purchase data across apparel and footwear verticals. Includes Under Armour (27% year-on-year returns reduction), L.L.Bean (5.4x conversion rate uplift), and Ralph Lauren (75% revenue per customer uplift).

## Company

- [Contact & Sales](https://virtusize.com/contact-us): To request a demo or speak with the Virtusize sales team.

## Optional

- [Careers](https://virtusize.com/careers): Open roles at Virtusize across engineering, sales, and operations.
- [Privacy Policy](https://virtusize.com/privacy): How Virtusize handles shopper and partner data.
- [News](https://virtusize.com/articles): Company announcements, media coverage, product updates, and articles on e-commerce returns, fit technology, and apparel retail trends.

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*Last updated: June 2026. For the most current information, visit https://virtusize.com.*