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Reinventing how millions shop for fashion online.
Awards aren't everything, but they do remind us that we're on the right track. Virtusize is the world’s most awarded size and fit company.
We're a diverse lineup of talents hailing from over a dozen countries. Our teams are led by thinkers and industry experts, who cast a uniquely global perspective to product design and data science. Our offices ooze with passion for fashion.
Chief Executive Officer
Andreas combines experience from leading technology teams in Asia with a global management consulting background. After serving in the North East Asia business development division of global tech giant Ericsson, he went on to help drive the strategic Asian market expansion of Swedish companies such as Zound Industries and Spotify during his tenure at Business Sweden. Upon propelling Virtusize to become the standard for size and fit within online fashion in Japan, Andreas was named one of Forbes Japan’s “Top 200 Superstar Entrepreneurs” in 2019.
Chief Executive Officer
Andreas combines experience from leading technology teams in Asia with a global management consulting background. After serving in the North East Asia business development division of global tech giant Ericsson, he went on to help drive the strategic Asian market expansion of Swedish companies such as Zound Industries and Spotify during his tenure at Business Sweden. Upon propelling Virtusize to become the standard for size and fit within online fashion in Japan, Andreas was named one of Forbes Japan’s “Top 200 Superstar Entrepreneurs” in 2019.
최고 경영자 CEO
안드레아스는 아시아 유수의 기술팀을 이끌었던 경험과 글로벌 경영 컨설팅 경력을 두루 갖추고 있습니다. 글로벌 기술 대기업 에릭슨의 동북 아시아 비즈니스 개발 부서에서 경력을 쌓은 후, 비즈니스 스웨덴 재직 시절에는 자운드 인더스트리, 스포티파이 등 스웨덴 기업의 전략적 아시아 시장 확장을 주도하기도 했습니다. 버츄사이즈가 일본 온라인 패션계에서 사이즈 및 피팅 기술의 대명사가 되도록 하는 데에 기여한 공을 인정 받아, 그는 2019 년 포브스 재팬의 '슈퍼스타 기업가 톱 200인 ' 중 한 명으로 선정되었습니다.
Engineering Manager
Hengyu started off as a core developer at Rakuten, where he was responsible for building "Rakuten Global Market". He then went on to excel as a product manager at UnionPay before joining Virtusize in 2017 as a backend engineer. Over the years, he has taken charge of building and managing their global product database, which has been a critical component of the company's success.
Additionally, Hengyu has been working on developing an analytics system to visualize user interaction data. He has also been managing Virtusize's global backend development team, ensuring that both the team and the system run smoothly and efficiently.
When Hengyu is not at work, he spends time playing soccer with his son. They also make music together as part of a father-son band.
Engineering Manager
Hengyu started off as a core developer at Rakuten, where he was responsible for building "Rakuten Global Market". He then went on to excel as a product manager at UnionPay before joining Virtusize in 2017 as a backend engineer. Over the years, he has taken charge of building and managing their global product database, which has been a critical component of the company's success.
Additionally, Hengyu has been working on developing an analytics system to visualize user interaction data. He has also been managing Virtusize's global backend development team, ensuring that both the team and the system run smoothly and efficiently.
When Hengyu is not at work, he spends time playing soccer with his son. They also make music together as part of a father-son band.
Engineering Manager
라쿠텐의 코어 개발자로서 "라쿤텐 글로벌 마켓"을 개발한 후, UnionPay에서 프로덕트 매니저로 활약했습니다.
2017년에 Virtusize로 백엔드 엔지니어로 합류한 이후, 모든 제품의 핵심을 이루는 데이터베이스의 설계와 관리를 담당했습니다. 또한 사용자의 인터랙티브 데이터를 시각화하는 분석 시스템을 구축하고, 글로벌 백엔드 개발 팀의 매니저로 활동하고 있습니다.
개인적으로는 휴일에는 자녀와 축구를 즐기거나 부모-자녀 밴드에서 악기를 연주하는 것을 취미로 즐깁니다.
E-commerce was not created with fashion in mind. It was meant for standardized products like books and electronics, where factors like fit, feel, or comparison with items already owned aren't crucial to the purchase decision.
Over the past 20 years, not much has changed. The structure of a fashion product page remains typically underwhelming: a few visuals, a price tag, and an “Add to Cart” button. Very little has happened to inspire and guide shoppers.
We see an opportunity to reimagine how fashion shopping works online, with data as the driving force. Many brands and retailers invest heavily in data collection, but they struggle to turn that data into the kind of shopping experience that reliably converts visitors into customers.
もともと、オンラインショッピングは着心地やサイズに左右されるファッションアイテムではなく、電化製品などの標準化しやすい製品を購入するためにつくられたものです。
この20年間でその構造に大きな変化は起きていません。様々なファッションアイテムをオンラインで購入することができる現在でも、商品ページにあるのは必要最低限の情報と購入ボタンだけ。ECユーザー体験はないがしろにされてきたのです。
そんなファッションECの現状を見直した時に、私たちが注目したのがデータの活用です。データ収集に力を入れているブランドやアパレル企業は多くありましたが、集めたデータを生かしてそれをユーザー体験につなげられていなかったのです。
これこそが、私たちが解決すべき課題でした。
「心から満足できるファッションとの出会いを」このミッションのもと、Virtusizeは、誰もが自分らしいサイズ感をみつけることができるソリューションを提案し、さらにはサイズという枠を超えた理想のアイテム探しをサポートしています。
Virtusizeのサービスを利用されている毎月300万人のユーザーとともに、新しいファッションECのカタチを創造しています。
원래 전자 상거래는 패션을 염두에 두고 만들어진 것이 아니라 책이나 전자 제품같은 표준화된 제품을 위한 것입니다. 이런 제품들은 착용시 핏감이나, 이미 가지고 있는 소품들과 얼마나 잘 맞는지를 비교해보는 등의 일이 구매에 결정적 영향을 주지는 않습니다.
지난 20년동안에도 큰 변화는 없었습니다. 일반적으로 패션분야 홈페이지도 역시 앞서 언급한 표준화 제품과 마친가지로 제품사진 몇 장, 가격 그리고 장바구니 버튼만 있습니다. 따라서 패션 사이트를 방문한 고객에게 영감을 준다거나 가이드라인을 제시하는 일은 거의 없었습니다.
그러나 우리는 가능성을 보았습니다.
우리는 온라인 쇼핑을 재해석 할 수 있는 기회를 보았고 온라인상에서 패션 아이템 구매가 어떻게 난관에 부딪히는 지를 확인으며 데이터 활용에 그 해답이 있다고 믿습니다. 많은 브랜드들이 데이터 수집에 엄청난 투자를 하고 있으나 그 수집 데이터를 사용해 고객에게 흥미있고 매력적인 경험으로 만들어 주기에는 여러가지 많은 어려움이 있습니다. 그 결과, 사이트 방문자를 성공적으로 고객으로 유치하지는 못했습니다.
그래서 '버츄사이즈'가 있습니다.
버츄사이즈는 패션 빅데이터 회사로 재미있고 직관적인 솔루션으로 사용자들이 진정 좋아하는 패션을 찾을 수 있도록 하는 것을 목표로 하고 있습니다. 그래서 우리는 모두가 핏 추천을 쉽고 빠르게 받을 수 있도록 최선을 다해 일하고 있습니다
우리의 목표는 이런 핏 관련 문제들을 해결하는것이며 데이터는 우리의 나침반입니다.
Virtusize was born from a passion to solve the biggest problem facing online fashion shoppers - finding the right size and fit. We envisioned a revolutionary new approach, visualizing the actual fitting experience just like in a real store. To tackle the online fitting dilemma, we collaborated with top pattern makers, brands and retailers.
Through our core service Virtusize, we offer a groundbreaking solution that helps users find their perfect size and fit when shopping for fashion online. By integrating our solution with online retailers, Virtusize helps eliminate the largest obstacle to online clothes shopping, resulting in a significant boost in sales and customer satisfaction while reducing returns. Our growing number of partners include leading global brands such as Ralph Lauren, Adidas, Uniqlo, Acne, Levi’s, Under Armour and more. With over 150 integrated sites, we continue to expand and invite more partners to join us in revolutionizing the online shopping experience.
We have also leveraged our unique Virtusize data to help make hyper personalized recommendations with our new service FittingRoom. By combining user zero party data with our deep product data, we are able to match shoppers with items in a whole new way, driving conversion and costumer satisfaction.
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