Tokyo, Japan – September 28, 2026 – Virtusize, a leading size and fit technology provider for fashion e-commerce, today announced a major update to its online fitting experience, introducing redesigned body silhouettes, an enhanced onboarding experience, and a refreshed user interface.

The update is designed to make online size and fit recommendations more intuitive, visual, and accessible, helping shoppers better understand how products will fit their individual body shape and shop online with greater confidence.

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A More Intuitive and Visual Fitting Experience

At the center of the update is a new generation of body silhouettes and avatars, designed to provide shoppers with an even clearer and more natural representation of their body profile.

Virtusize has also redesigned the onboarding experience to make it easier for first-time and returning users to create, understand, and update their profile.

Key updates include:

- New Avatars Redesigned male and female silhouettes provide a more modern and intuitive visual representation of each shopper’s body profile.
- New Onboarding Experience A refreshed onboarding flow makes it simpler for shoppers to enter their information and start receiving personalized size and fit recommendations.
- New Profile Editing Flow Users can more easily review and refine their body information, helping ensure that their recommendations continue to reflect their current profile.

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Bringing the Virtusize Experience Together

The September update also introduces a broader visual refresh across the Virtusize experience, bringing greater consistency between its size recommendation, fit visualization, and product comparison capabilities.

The updated experience strengthens Virtusize’s visual fit experience, while creating a more unified foundation across different shopping scenarios and  categories, including apparel, shoes, bags, gifts, and kids products.

By bringing these experiences closer together, Virtusize aims to reduce complexity for shoppers and provide a more consistent experience when they encounter Virtusize on our clients E-Commerce platforms

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Helping Shoppers Buy with Greater Confidence

Size and fit remain among the biggest challenges in fashion e-commerce. Virtusize helps address this uncertainty by combining product measurements, shopper’s body measurement, and AI assisted fit recommendation to help users understand which size is most likely to work for them and how a product is expected to fit.

Virtusize is currently used by over 500 brands, some of them same brand different region, helping retailers improve the online shopping experience while increasing conversion and reducing size-related returns.

With this latest update, Virtusize continues its mission to make online fashion shopping more intuitive, personalized, and confident.

“Our goal is not simply to tell shoppers which size to buy. We want to help them actually understand how a product will fit their body before they make a purchase,” said Andreas Olausson, CEO of Virtusize. “This update represents an important step toward a more visual, intuitive, and unified Virtusize experience across fashion e-commerce.”

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About Virtusize

Virtusize is a fashion technology company focused on eliminating size and fit uncertainty from online shopping.

Through personalized size recommendations, visual fit experiences, and product comparison technology, Virtusize helps shoppers find products that fit them with greater confidence while helping fashion brands improve conversion and reduce returns.

Virtusize is trusted by more than 500 fashion brands worldwide and supports online shoppers across multiple markets and product categories.