.svg)
The below is a summary based on a recent interview between Fibre2Fashion and Virtusize CEO Andreas Olausson.
In the interview, Andreas shared insights into Virtusize’s global growth and how the company is tackling the ongoing challenge of size and fit in fashion e-commerce.
Virtusize, a Japan-based fashion technology company, has partnered with global brands such as Ralph Lauren, Adidas, GAP, Levi’s, Under Armour, and Paul Smith, growing its global brand partnerships by over 50% in 2025. Its virtual fitting technology uses an adaptive AI model powered by detailed garment data and shopper body insights to deliver personalised fit visualisation. This has helped brands increase conversion rates by more than 30% and reduce return rates by around 15%.
Andreas also spoke about the operational challenges of scaling internationally, including managing regional sizing expectations and meeting varied data privacy standards across Europe, the US, and Asia. He discussed how Virtusize continues to evolve its AI-driven solutions, including the company’s latest patented model, Optimal Ease, built to offer even more personalised recommendations.
With a clear focus on innovation and international partnerships, Virtusize is preparing for further global expansion in 2026.
Read the full interview on Fibre2Fashion below:
The below is a summary based on a recent interview between Fibre2Fashion and Virtusize CEO Andreas Olausson.
In the interview, Andreas shared insights into Virtusize’s global growth and how the company is tackling the ongoing challenge of size and fit in fashion e-commerce.
Virtusize, a Japan-based fashion technology company, has partnered with global brands such as Ralph Lauren, Adidas, GAP, Levi’s, Under Armour, and Paul Smith, growing its global brand partnerships by over 50% in 2025. Its virtual fitting technology uses an adaptive AI model powered by detailed garment data and shopper body insights to deliver personalised fit visualisation. This has helped brands increase conversion rates by more than 30% and reduce return rates by around 15%.
Andreas also spoke about the operational challenges of scaling internationally, including managing regional sizing expectations and meeting varied data privacy standards across Europe, the US, and Asia. He discussed how Virtusize continues to evolve its AI-driven solutions, including the company’s latest patented model, Optimal Ease, built to offer even more personalised recommendations.
With a clear focus on innovation and international partnerships, Virtusize is preparing for further global expansion in 2026.
Read the full interview on Fibre2Fashion below:
The below is a summary based on a recent interview between Fibre2Fashion and Virtusize CEO Andreas Olausson.
In the interview, Andreas shared insights into Virtusize’s global growth and how the company is tackling the ongoing challenge of size and fit in fashion e-commerce.
Virtusize, a Japan-based fashion technology company, has partnered with global brands such as Ralph Lauren, Adidas, GAP, Levi’s, Under Armour, and Paul Smith, growing its global brand partnerships by over 50% in 2025. Its virtual fitting technology uses an adaptive AI model powered by detailed garment data and shopper body insights to deliver personalised fit visualisation. This has helped brands increase conversion rates by more than 30% and reduce return rates by around 15%.
Andreas also spoke about the operational challenges of scaling internationally, including managing regional sizing expectations and meeting varied data privacy standards across Europe, the US, and Asia. He discussed how Virtusize continues to evolve its AI-driven solutions, including the company’s latest patented model, Optimal Ease, built to offer even more personalised recommendations.
With a clear focus on innovation and international partnerships, Virtusize is preparing for further global expansion in 2026.
Read the full interview on Fibre2Fashion below:
