L.L.Bean runs a true omnichannel operation — catalogue, stores, web, app, and social — with ecommerce as its single largest revenue and growth driver in Japan.
But even motivated shoppers hesitated at checkout. Without a way to verify fit, sizing uncertainty suppressed conversion and held back the channel's full potential.
Virtusize integrated directly into L.L.Bean's ecommerce experience. Shoppers enter their measurements, generate a personal body silhouette, and virtually try items on before buying.
The result is a checkout experience that feels as reassuring as visiting a physical store — removing the single biggest psychological barrier to conversion in fashion ecommerce.
Virtusize overlays personalised size recommendations on any product page — no developer overhead, no disruption to the existing checkout flow. Shoppers get a virtual try-on that's specific to their body, not a generic size chart.
.svg)