For luxury apparel, fit confidence isn't optional. Higher price points mean higher stakes for the shopper — any uncertainty at the point of decision puts revenue at risk.
Ralph Lauren Japan's site renewal was an opportunity to integrate fit more naturally into the product detail page, and turn occasional Virtusize usage into a core part of the path to purchase.
After Ralph Lauren's site renewal, Virtusize integrated more closely with the new product detail pages — improving discoverability and making the fit tool a natural part of the shopping flow.
Usage rates went up. And Virtusize-engaged shoppers converted more often and spent substantially more per transaction than those who didn't engage.
Virtusize overlays personalised size recommendations directly on the PDP — no extra clicks, no friction. Shoppers see a virtual try-on specific to their body, exactly where they're making the purchase decision.
.svg)