Under Armour Japan operates with fewer physical stores than most major apparel brands, making ecommerce the primary sales channel. That dependency made high return rates a direct threat to profitability.
The challenge was compounded by scope: they needed a solution that worked not just for apparel, but for footwear too — a single cohesive experience across both categories.
Virtusize integrated a size recommendation widget directly into Under Armour's purchase flow — covering both clothing and shoes — without adding friction to the checkout experience.
An analytics layer on top gave the team visibility into what was working. They monitored performance continuously, adjusting recommendation logic by product series to drive returns down further over time.
Most fit tools are built for clothing only. Virtusize handles both — giving Under Armour a single integration that covers their full product catalogue, with personalised recommendations specific to each shopper’s measurements.
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